Studio B
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about
Studio B builds identity systems that balance expressive edge and usability for brands and mission-driven organizations across sports, music, and art.

Studio B is the practice of Becca Estrella, a multidisciplinary creative living and working between New York and Vancouver.
services
Brand Systems
Brand Strategy
Creative Direction
‍Motion Design
Select Work
Between The Lines BrandingSometimes I Hoop BrandingDirty Bird Run Club BrandingI've Got A Story to Tell BookFoundations Zine
contact
@studiob.workhello@studiob.work
Select Clients
Sports Illustrated
Red Bull
Just Women's Sports
The Players' Tribune
dirty bird run club:
an identity for new york's chillest runners and hardest chillers.  

Dirty bird run club

Brand Identity
Overview
Dirty Bird Run Club (DBRC) is a NYC-based run club founded in 2020. The Dirty Bird runner is always in for a good time, not afraid of hard work, and is first and foremost, a homie.

However, that scrappy, down-to-earth spirit wasn’t reaching the screen in a clear way, and they needed a better visual system to communicate logistics: long runs, weekly workouts, race-day cheer zones, and of course, afters.
Outcome
With a new palette remixed from the New York flag and texture that roughs up an otherwise clean type system, DBRC finally presented as stubborn and local as its runners. Inspired by the emblematic feel of football-club branding styles, the logo system flexes across social, merch, and print. As a result, DBRC posts more often, fields fewer questions, and grew merch sales by 20%.
About
Studio B builds identity systems that balance expressive edge and usability for brands and mission-driven organizations across sports, music, and art.

Studio B is the practice of Becca Estrella, a multidisciplinary creative living and working between New York and Vancouver.
Services
Brand Systems
Brand Strategy
Creative Direction
Motion Design
Select Work
Between The Lines BrandingSometimes I Hoop BrandingDirty Bird Run Club BrandingI've Got A Story to Tell BookFoundations Zine
contact
@studiob.workhello@studiob.work
Select Clients
Sports Illustrated
Red Bull
Just Women's Sports
The Players' Tribune
StudioB
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