about

Studio B builds identity systems that balance expressive edge and usability for brands and mission-driven organizations across sports, music, and art.

Studio B is the practice of Becca Estrella, a multidisciplinary creative living and working between New York and Vancouver.

services

Brand Systems
Brand Strategy
Creative Direction
‍Motion Design

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Dirty Bird Run Club Branding I've Got A Story to Tell Book Between The Lines Branding Foundations Zine

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Sports Illustrated
Red Bull
Just Women's Sports
The Players' Tribune

I've Got A Story To Tell:
Design Direction for The Players' Tribune's first ever published print collection.

I've Got A Story To Tell Book

Design Direction, Illustration

Overview

I've Got a Story to Tell is the first physical collection of written stories from The Players’ Tribune, created in partnership with Assouline. Published as a luxury coffee table book, this collection commemorates The Players’ Tribune's 10th anniversary.

Role

As a senior designer on the in-house team, I co-led design direction in collaboration with the Assouline team. I designed and illustrated spreads, creating custom art styles that aligned with each chapter's themes. I collaborated with art directors, designers, and photo editors across both brands to develop a cohesive visual language authentic to The Players' Tribune's voice. I oversaw design and creation of installations for in-person book launch events.

Distribution

The book launched with a dual event in New York and London, coinciding with the 10th anniversary of The Players' Tribune. Additional assets, including gallery wall installations, were created to reflect the book’s design aesthetic. The celebration brought together professional athletes and influential figures from the sports industry, honoring a decade of impactful storytelling within the sports community.