Studio B
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about
Studio B builds identity systems that balance expressive edge and usability for brands and mission-driven organizations across sports, music, and art.

Studio B is the practice of Becca Estrella, a multidisciplinary creative living and working between New York and Vancouver.
services
Brand Systems
Brand Strategy
Creative Direction
‍Motion Design
Select Work
Dirty Bird Run Club BrandingI've Got A Story to Tell BookBetween The Lines BrandingFoundations Zine
contact
@studiob.workhello@studiob.work
Select Clients
Sports Illustrated
Red Bull
Just Women's Sports
The Players' Tribune
BETWEEN THE LINES:
ELEVATING LISA LESLIE'S PODCAST WITH A BRAND REFRESH.

between the lines podcast

Brand Identity
Overview
WNBA legend Lisa Leslie’s podcast, Between the Lines (BTL), needed a brand identity that reflected the broader reach and long-term success that she and the team envisioned for the show while matching her spirit: Lisa is regal, candid, insightful, and above all, Lisa knows ball.
Outcome
BTL 2.0 is built on the visual language of the game. Court lines serve as the core graphic motif, framing and emphasizing key moments, much like Lisa's analysis. Texture and motion were combined with the existing palette to capture the show’s dynamic energy. The logo and typography were stripped back for clarity and broadcast-ready legibility. 

The result is a flexible system designed to scale across print and digital formats, from social and streaming to large-scale environments in person, elevating how BTL presents to guests, sponsors, and listeners. 
In-Person Applications
Lisa Leslie took Between The Lines live for the Final Four, featuring guests like Sydney Colson, Teresa Plaisance, and Chiney Ogwumike. The BTL voice stretched across all event assets, from stage backdrops to ticket stubs.
About
Studio B builds identity systems that balance expressive edge and usability for brands and mission-driven organizations across sports, music, and art.

Studio B is the practice of Becca Estrella, a multidisciplinary creative living and working between New York and Vancouver.
Services
Brand Systems
Brand Strategy
Creative Direction
Motion Design
Select Work
Dirty Bird Run Club BrandingI've Got A Story to Tell BookBetween The Lines BrandingFoundations Zine
contact
@studiob.workhello@studiob.work
Select Clients
Sports Illustrated
Red Bull
Just Women's Sports
The Players' Tribune
StudioB